PIMFA
Welcome to the PIMFA Talent, Inclusion, Diversity and Equity (TIDE) website - a one stop shop for everything in these areas.
PIMFA is committed to promoting Talent, Inclusion, Diversity and Equity (TIDE) within the wealth management and financial advice industry.
What is Talent?
Talent is a special ability, a natural aptitude that someone has which leads an individual to success.
Why is Talent so important?
Talent helps build successful workplaces with skilled employees. Good talent management will ensure that companies achieve high employee retention rates and will help employees develop their full potential.
What is Inclusion, Diversity and Equity?
Inclusion is about creating an inclusive culture and a sense of belonging in a workplace where everyone can contribute and be valued.
Diversity is about the acceptance and inclusion of employees of all backgrounds. It means diversity of gender, race, ethnicity, age, language, education, sexuality, background, etc. Diversity and inclusion are essential for healthy firm cultures, enabling firms to deliver better outcomes for consumers and markets.
Equity is about creating opportunity and advancement for everyone. It is about ensuring that all individuals have equal opportunities to succeed, and it prevents individuals from being discriminated against or treated differently.
Make it
As part of our ongoing work, our ‘make it.’ campaign is dedicated to changing perceptions and encouraging an exciting and diverse mix of new talent into our industry.
What else has PIMFA been doing in this area?
Working across the industry with numerous partners, PIMFA has created various initiatives such our long-standing Women in Wealth Forum, the Authentic Leadership Programme and our Career Masterclasses to inspire, empower and educate – while also helping address and tackle barriers in our industry. In May 2021 we also launched our first ever Diversity & Inclusion Awards to recognise firms developing positive inclusive cultures.
We are proud to work with a number of partner organisations including, Financial Services Skills Commission, Chasing the Stigma, Women Societies Alliance, LGBT Great, for whom PIMFA’s Chief Executive Liz Field is a member of Project 1000 and an LGBT Great Ally.
We have worked closely with CISI on their school leavers programme, along with City Hive and also the EY Foundation on their Sustainable Futures programme in wealth management. Previously, we partnered with leading City of London Social Mobility Charity The Brokerage to run career masterclasses.
EY Foundation Sustainable Finance Futures - Building a diverse talent pipeline for the Wealth and Asset Management sector
The EY Foundation is running their third Sustainable Finance Smart Futures, an 8-day employability programme for young people aged 16-17 from low-income households, with ambitions to work in Wealth and Asset Management.
Thanks to funded places, they are inviting new organisations to join their programme and experience the benefits employers have reported from working with talented young people. This is a fantastic opportunity for firms to connect to diverse young talent, raise brand awareness with future employees and customers, support DE&I and ESG goals, while also providing valuable volunteering opportunities.
What does it involve?
Hosting a small group (2-5) of young people for a 3-day work experience placement.
Firms will be fully supported by the EY Foundation, who do all the heavy lifting and provide young people with laptops.
Volunteering
Firm’s staff can join in as expert speakers, mock interviewers, and mentors as young people take the first steps in their careers.
So far the Foundation has been delighted to work with James Hambro, Handelsbanken Wealth and Asset Management, Citco, Brooks Macdonald, and Raymond James on our programmes and are keen to introduce young people to more employers in this sector.
Click here to find out more or contact Nia Lonergan.
PIMFA Culture & Inclusion Awards 2026
At PIMFA, fostering an inclusive, equitable, and forward-thinking industry culture is a key strategic focus. This was highlighted during our recent Culture & Inclusion Roundtable and is reflected in our flagship initiatives such as the Culture & Inclusion Awards, the Women’s Symposium and our TIDE campaign.
We recognise that inclusion is a business imperative and a critical building block for our industry’s talent, growth, and long-term success. Inclusivity doesn’t mean differing expectations, rather, it means ensuring that everyone has the opportunity to contribute, to be heard, and to succeed – even when their voices, language, or perspectives may differ from our own.
Entries to the Culture & Inclusion Awards are NOW OPEN to all firms and stakeholders within the sector – you do not have to be a PIMFA member to enter.
You can view the categories and criteria here to prepare your entry or please click here to get started. You have until 26 June 2026 to complete your entries.
Winners will be announced at the awards ceremony in London on 15 October 2026.
Click here for entry guidelines and further help and information.
